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Video Production

What does a video production company do?

A video production company specialises in producing high-quality video content for clients across various industries. From commercials and online ads to product showcases and corporate and employee training videos, video production companies play a vital role in shaping a company's marketing strategy.

While some may think that videographers and video production companies do the same work, they are actually quite different.

Videographers typically focus on live events like weddings, parties, and conventions and capture the happenings in the background without interfering. On the other hand, video production companies are involved in every aspect of the video creation process, from planning to editing.

Video production companies undertake a lot of different activities on a day-to-day basis.

These include collaborating with clients, conducting product and market research, creating storyboards and scripts, scouting filming locations, auditioning actors, and filming videos with high-quality equipment. They also edit the footage, mix audio and music tracks, and create animations, motion graphics, and special effects. Afterward, they may post the final videos online and contact TV stations for broadcasting.

The pre-production stage is the first step for any video production company.

In this phase, they conduct extensive research, plan, create storyboards, and establish the direction of the project. Meeting with clients is also essential to gain an in-depth understanding of their vision and expectations, including timelines, budgets, and intended audiences.

Research is a critical aspect of pre-production

where video production companies learn about their clients' products and services, as well as analyse the competition's video content. This research helps them find the right angle for the video, making it stand out from others in the industry.

Storyboarding involves planning each shot before filming begins.

This pre-production phase is crucial for keeping the filming stage on track, ensuring that camera angles, flow, actor and prop staging, and more align with the storyboard. Scripting is also essential in planning the dialogue or voiceovers that will be heard in the video. The right tone and information blend well to create an accurate and on-brand video.

Selecting talent and picking out props

is another part of pre-production, with video production companies either using what they have on hand or renting/buying the necessary equipment. If a video requires actors, casting calls are conducted virtually or in-person at casting agencies.

Choosing a suitable filming location

involves considering various factors, such as the distance the crew and actors will have to travel, background noise or other disruptions, and permits required for filming, and insurance coverage requirements. Clients have the final approval of the filming location.

Once the pre-production phase is complete, video production companies move on to the production phase,

where they capture primary footage, B-roll shots, voiceovers, and interviews. Using state-of-the-art filming, lighting, and audio equipment, the team ensures that each video is of the highest quality. The length of filming varies depending on the video's complexity, with some taking a single day, while others require several weeks.

While clients are not required to be present on set for filming,

video production companies encourage them to communicate any ideas or visuals they want in the final video before production is complete. To avoid reshoots and keep things on schedule, they try to capture as much as possible during the primary filming phase. Finally, they move on to the post-production stage, where they edit the footage, mix audio and music tracks, and create animations, motion graphics, and special effects before posting the final videos online or contacting TV stations for broadcasting.