LUNAR NEW YEAR
Lunar New Year at Southport continues to attract visitors as the Gold Coast City Council reinvents the event at Town Hall with the help of local building projection company IKONIX, while keeping COVID safe.
Lunar New Year at Southport has been an important event on the events calendar for the Gold Coast City Council for many years. When the global pandemic hit and the new social distancing restrictions were enforced, the Gold Coast City Council wanted to reinvent the event to allow it to continue to run while still keeping COVID safe.
The Town Hall was chosen as the location of focus, instead of activating all of ChinaTown with markets as done in the past. Inspired by the Chinese New Year, the content created was based on the Year of the Ox. Imagery projected on the building created an impact for people passing by to enjoy but didn’t encourage them to congregate.
• Content Creation
• Content Projection and delivery
Location of the projectors and alignment with the building was quite complex and limited due to positioning of surrounding trees and other landmarks in the area. On the night, projection of the content was through the adjoining Southport tram station. Content was moved up and down based on the movement of the trams in the station, which had to be monitored and factored in.
The result on the night was nothing but impressive. Town Hall was transformed into a beautiful oasis of Chinese New Year inspired images that could be seen by people passing by at a safe distance. Lunar New Year at Southport was reinvented for the ever-changing COVID world we live in.
Events that have been run for many years, can still be offered through the new COVID social distancing times – they may just have to be reinvented. Content creation and building projection by IKONIX for the Lunar New Year event at Southport in March 2021 demonstrated that impact can be achieved while offering a COVID safe event.
IKONIX offers an alternative by incorporating a virtual element into events, keeping the momentum of the event going for years to come.