If you're looking to create a product video that not only delights but also converts your potential customers, you've come to the right place. Adding a video to your website can increase conversions by up to 80%, making it a crucial component of your marketing strategy. Here are six tips that can help you create great product videos that engage, inform, and inspire your target audience to take action.
1. Context is crucial.
Don't just showcase your product's features; show how it fits into your customers' lives. Make sure your video answers questions like, "What problem does your product solve?" "How does it enrich your customers' lives?" "Is it inspiring them to do more?" and "Will this product increase their overall happiness?"
2. Share your story or let your customers tell it for you.
Customers want to know the people behind the product and the people who use it. Use your video to explain your business's purpose and mission. Partnering with social justice initiatives, donating part of your proceeds to community organizations, and educating your followers about social issues are some of the things that can make your business stand out.
3. Customise your video.
Your video is a first impression of your product or service, so make sure it looks great. Use clear photography and footage, and customise your video using your brand's logo, fonts, and colours.
4. Keep it short and sweet.
The length of your video depends on its purpose. Quick demos can be anywhere from 15 seconds to a minute, explainers can be from 30 seconds to 90 seconds, and tutorials can be longer, depending on the complexity of your product.
5. Use social proof.
Use customer testimonials and reviews to demonstrate why your product or service is better than the competition.
6. Be yourself.
Finally, don't forget to inject your unique personality into your product video. Use your video to showcase what makes your brand stand out and to connect with your target audience.